Top 3 Email Marketing Tools Which Increase Your Business

No business nowadays can function without email campaigns. Email campaigns help in generating a lot of revenue for the company. It is easy to manage and handle and it builds direct contact with your customers and leads. The success of an email marketing campaign depends heavily on the right email marketing software. The right email marketing software will take your email marketing campaigns to the pinnacle of success.

However, there are also many factors that you need to take into consideration while selecting your email marketing service provider like what features you require, what your budget is, etc.

Here some of the most popular and used email marketing service providers are given.

Must have features in a good email service provider-

It should help you in creating highly engaging email newsletters.
The user interface should be easy with a drag-and-drop editor.
It should manage your contact list, segment the audience, create targeted lists, personalize messages, and track the performance of the email campaigns. The entire marketing automation should be done by it.
It should ensure that the email campaigns go to the spam folder.

Some of the best email marketing service providers available in the market

Mailchimp

What is Mailchimp Software? Mailchimp Software is one of the most used and popular free email service providers in the entire world. It is so popular that almost all email services integrate with it in order to get more recognition. It offers a forever-free plan.

Its features are

Drag and drop email builders so that users can customize according to their requirements and preferences.
Segmenting contacts into groups and segmentation can also be done based on geolocation.
It has autoresponders
Emails and email campaigns can be tracked. And you can get an analysis of your campaigns so that you can keep an eye on your performances.
You can set up delivery times based on recipients' time zone.
It can be integrated with other platforms like WordPress, Shopify, Magneto, and many more.
It offers Mailchimp support through emails, live chats, and a large tutorial knowledge base.
You can send 1000 emails to up to 500 subscribers and 1 audience with Mailchimp.

Features in paid version-

Advanced features like multi-variable testing, send time optimization and advanced segmentation, etc.
Advanced automation features.
The user is not required to display the branding in the email.
Support is unlimited and sufficient enough for businesses.

HubSpot CRM

It is one of the most renowned CRM software in the email marketing service industry.

It has immense powerful automation tools required to grow your business.

Features-

It has to drag and drop an email builder and a selection of templates to create a custom newsletter that reflects your brand’s personality.
Based on the device kind, country, list membership, or any other specific information, you may tailor your emails to each subscriber.
It has advanced features like send-time optimization, A/B testing, high email deliverability, marketing automation, drip campaigns, detailed analytics, workflow automation, sales tools, website builder, etc.
It is ideal for all small, medium, and enterprise-level organizations as it has various packages including a free one that any organization can select according to their requirements and preferences.

Its free version

The free package includes CRM and free marketing, sales, and operation tools. It allows you to send emails to unlimited subscribers but the email limit is only up to 2000. It also has custom sign-up and popup forms.
You can also build landing pages, manage and track your online ads, etc.
All these features make it the best platform for beginners and small businesses.

The paid subscription is $45 per month.

Omnisend

It is not just an email marketing service but also an SMS marketing service.

Its free version offers many excellent features -

Customer segmentation
Pre-built automation workflows
A/B testing
Pre-built automation workflows
Performance reports and
SMS and web push notifications

Maximum features are included in the free version not unlike other messaging services where the features are restricted in the free versions. Here you just need to upgrade to paid plans as your contact list grows.

This makes it the most ideal platform for small and emerging businesses.

It can integrate with website builders and eCommerce platforms like Shopify, BigCommerce, WooCommerce, etc.
It can integrate with other software like live chat, help desk service, etc.
The prebuilt email marketing automation workflows that Omnisend has are welcome email series, cross-sell emails and cart abandonment emails, etc.
It has many email templates for your email campaigns.
It has powerful targeting and segmentation features and also targeted personalization can be done by it.
Its free plan is up to 250 subscribers and the paid plan is $16 per month.
It offers SMS built hence you don't have to pay for separate software you can even run an SMS campaign along with your email campaign. The SMS feature allows you to send SMSs to 209 regions of the world.

Conclusion-

Choosing the right email marketing service provider is very important as the wrong one will make you pay more and you will not get any success in return. Also, you should check the features of email marketing software according to your requirements and preferences. And check the features against the prices. You have to check if you are getting the benefit of the functionalities against the price you are paying then only you should opt for the software. Nowadays even in free versions of software, many advanced functionalities are there. Hence you should even check all the free versions and see if you are getting the best deal.